SEPHORiA 2024

Working on SEPHORiA for a second year created unique challenges and opportunities to push the project and myself creatively.

I joined the team at an earlier stage, giving me a chance to fully dive in. I was heavily involved in research, concept and execution. I spearheaded the evolution of the existing toolkit to better embody the 2024 event theme – Beauty Funhouse. Toeing the line between beauty and circus, I updated and created illustrations to expand on the world of SEPHORiA.

Toolkit

Using our existing icons and illustrations, I built upon the idea of balancing acts in a circus. Creating key illustrations support the SEPHORiA creative and use in both digital and irl placements.